There are so many factors involved in ensuring a good dining experience for the customer that restaurants now need to take care of with both dine-in and take-out. As we step into a new era, the factors that influence the dining experience have also changed, to say the least. Food packaging, for example, is not only about practicality anymore, it’s also about safety.
Ever since the pandemic hit, online ordering has also risen by more than 25%, with 78% of customers ordering online as frequently or more than before. Agree or disagree, the wrong kind of packaging has the power to make a meal less appetizing. Apart from ensuring the right kind of packaging for your food items, here are some ideas to elevate your establishment’s packaging game.
1. Sustainability and Eco-Friendly are the New Cool
With growing awareness of environmental issues in the world, there’s increased pressure on companies to be completely transparent about what they sell. A great move towards running an ethical, environmentally friendly company is to prioritize recyclable, reusable, and biodegradable packaging materials. Biodegradable, Eco-friendly, or even edible packaging is in and single-use plastics are effectively out. Establishments like Starbucks have already started experimenting with greener coffee cups, which are both recyclable and compo stable, and other bigger and smaller establishments are following suit in this endeavor with bamboo and paper straws and compo stable boxes.
2. All-Purpose Packaging
Staying in line with the idea of sustainability, restaurants are now ensuring packaging that can be used for other things apart from food delivery. A lot of establishments now provide more durable packaging that customers could wash and use for food storage and eating purposes but also for storing household items or even planting some greens. The possibilities are really endless with this one! This helps restaurants be more memorable simply because of the sheer usability of their packaging in the daily life of customers.
3. Keep it Simple, Silly
The minimalism trend is everywhere – from clothing to websites, to book covers, food packaging was bound to catch on. Less cluttered design and packaging that’s free from unnecessary materials is the way forward. Minimalistic packaging embraces a no-nonsense, no-frills style and is cost-effective, material savvy, and also environmentally friendly at the same time. Not only that, but the brand is also able to better articulate its core message and increase awareness with less clutter clouding the brand vision.
4. Personalized Packaging
The rise of this new trend isn’t really a surprise anymore. Personalized packaging with personal hand written messages helps the restaurant in creating a stronger and more emotional bond with their customers and gives free word of mouth marketing by making customers feel special. Imagine you take out parcel has a cute note “Made with love and spices only for you, Stay Safe!” . With most people ordering now more than before and preferring take-outs over dine-in, in the wake of COVID-19, personal messages could be a game-changer.
Well you can only focus on such tiny details like packaging if your online orders are managed properly. And there is only one Best restaurant software that does that- KwickEats. It helps you manage every order be it Dine-in, Pickup or Online Delivery, KwickEats got it sorted for you. So now you can focus on such small details that help you retain your customers!